#Digital declutter podcast free

Based on that number, the amount of reach, engagement and new customers I was acquiring through each channel I calculated an ROI value for each social media network. I used Apple’s Screen Time app to measure how much time I was spending per week on every social media app. As I realized, a much better tactic is to pick 1-2 channels on which to focus your time, efforts and marketing budget on.

The end result will probably be a lot of time spent creating and publishing content across all of your social media platforms with only mediocre results achieved on each channel. In fact, if you don’t have a large marketing team at your disposal you risk spreading yourself too thin. I certainly felt like that.īut through my digital declutter experiment I discovered not only that this wasn’t the case but also that this approach could actually do more harm than good. When you start a new business it’s easy to fall into the trap of thinking that you need to be on every single social network out there to grow your brand and expand your client base. Listen to article (Part II) LESSON 2: YOU DON’T NEED TO BE ON EVERY SINGLE SOCIAL MEDIA CHANNEL

#Digital declutter podcast free

This left me with more time for prospecting, resulted in a number of new clients and even gave me some free time to get out on lunchtime runs.Īction step: turn off all notifications on your phone and schedule specific times each day for emailing, texting and social media posts and interactions. But I very quickly realised that no one cared whether I was replying within the hour or a little later.Īs a direct result of not being distracted by constant notifications, I was able to complete work projects in half the time it usually took me. But during my digital declutter I finally decided to turn off all notifications from my phone.įor the first few days I was constantly worried that I would be missing out on a project opportunity or that I would be turning away clients by not instantly replying to their emails. I’m going to be honest I used to think that I had enough willpower to just ignore notifications. Each notification interrupts us from the task at hand and before we know it, we get to the end of the day feeling like we haven’t achieved anything. Whether it’s a WhatsApp message from a friend, an email from a client or a new comment on a Facebook post – our phones are constantly buzzing. LESSON 1: NOTIFICATIONS DO TRULY KILL YOUR ABILITY TO FOCUSĪll day long, a never-ending flow of messages is competing for our time and attention. In other words, to make technology work for you rather than against you.īelow are the 3 most important lessons I learned throughout this process and some practical tips for applying them to your own business and life in general.

Instead, it is to identify bad digital habits accumulated over time and to replace them with a more intentional set of behaviors. The whole point of this type of experiment is not to completely eliminate technology from your life. That was until I undertook a 30-day ‘digital declutter’ as recommended by Cal Newport in his book, Digital Minimalism. As an online entrepreneur, I used to think that if I wasn’t connected 24/7 it would negatively impact my business.